The Visit Trailer Analysis - Horror

Right at the start of the film trailer, it uses a range of different shots such as a long shot which shows the setting from the driver in the cars point of view, a close up shot of a child’s mouth which is showing what a typical kid may be like in reality. The camera then moves to a low angle shot of the car which was also the same shot that was shown before the close up shot of the little child. The effect of this is that it builds up tension for the target audience. The camera moves to another low angle shot showing the parent bent down on the floor. This has been done to express the emotion of the characters which the audience are able to be aware of. The camera then moves quickly to a medium shot of a train as the camera pans along with the character that is running along with the train. These shots are continuously fast passed as it makes the scenes more dramatic for the target audience. This helps the audience to recognize what the genre of the film is going to be which helps them to understand what they make expect from this genre of film. 

The camera then quickly moves onto a range of wide shots showing the setting of where the film is going to be based. They also take this opportunity to introduce new characters to the film without it being overwhelming for the target audience. As the scenes go on, the camera moves to a close up of an old rail hand and a little child’s hand. This expresses the mood of the scene and the particular emotion that they may be feeling which is love. The camera then quickly changes to an over the shoulder shot of two characters and so the audience are able to see what is on the screen inform the characters which suggests that they want the audience to focus on this particular object. When it gets to the scene of the sky, the camera uses a fade transition to enhance the genre of the film and make it more dramatic for the target audience. The camera shows a high angle shot of one character in the scene which suggests that at that moment in time, it is this character that is the most important. The camera quickly moves to a fast paced wide panning shot to show the emptiness of their surroundings.

The setting of this film is set in a popular surrounding of an old house in the middle of nowhere. This alerts the audience straight away what the genre of the film may be which is horror. However this is built up as the trailer goes on as it starts in a small town where there are not that many people around. When we as the audience get to the main setting of the film, the first impression that you get is a warm welcoming home, however, as the film trailer progresses we see that it is not as we as the audience first thought. This builds up tension for the audience as they are playing on the genre of the film. 

The setting of the film which is a house appears to be over sized for the two old people that live there, which may suggest to the audience that as it is an old built up house, it is not going to be like a straight forward home that you would expect to be in for two old people. Two of the main characters are old and so the audience would expect to see them in their stereotypical way which would be frail and vulnerable. Although, we do get to see this slightly when the camera is at a close up shot of the lady holding hands with a little girl, this dramatically changes as she is then portrayed as someone much more evil to fit her character. Around 0:30 seconds, the camera is at a slightly higher angle shot showing the two grandparents at the table with the little boy and so they are presenting the grandparents just to be typical warming people, however, we see in a couple of clips further on in the trailer around 1:0 seconds, the old lady is scratching at the door which is unrealistic action for a grandmother to be doing. At 1:50 seconds, we do see the grandfather holding an axe. Although this may be a normal action for someone to do when they are surrounded by trees, it’s the way the shot quickly changes to the grandmother standing on her own in the trees and the screen quickly turns pitch black which suggests danger and that something unexpected is going to happen, making it exciting for the audience to watch.