The masthead is in bright red with a white background which makes it stand out more. The font is in lower case letters which suggests to the reader that it is a less formal magazine.
The main image is a shot of Cheryl but is also surrounded buy other celebrities. Due to the magazine containing stories about celebrities, it shows what type of audience they are aiming for: they want people to buy the magazine as it contains their favourite celebrity on the front. Articles in the magazine are based on popular things that the public are interested at the moment. This shows that they like to keep up to date with the latest news and action which suggests that they are interested in what they public think and what may appeal to them.
The barcode is an essential part of a magazine as it is included on all magazine covers which suggests that it is a selling point for magazines.
The word 'FREE' written in pink with a yellow background suggests to the audience that they are getting more than what they are paying for in a magazine. They are giving away a free poster of a One Direction member which may suggest that the audience of who the magazine is aimed at has changed. Now it may appeal to One Direction fans and that they may only buy the magazine and so they can have the poster out if it.
The word 'EXCLUSIVE' is in bold white writing which will catch the readers eye almost immediately and have them instantly drawn to the magazine. This may appeal for them to buy it as it may eave them wondering what the article is about.

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