Magazine Cover - Mens Health

The masthead is in a bright red colour which makes it stand out against the pale white background. The effect of this is that it stands out and makes it eye catching for the target audience. The first letter of both words is in capitals and the rest of the letters are in lower case letters which suggests that they are trying to still keep it interesting for the target audience without making the whole thing overwhelming for the target audience. The masthead automatically tells us who the target audience is for the magazine and so they would instantly know if it was aimed at them or not.

The font of all of the writing such as the cover lines and the extra lines such as the ‘FREE’ notice above the masthead is all in capital letters to make the whole magazine stand out. Also this will help to prevent the reader from just concentrating on the main image on the magazine cover and so they get to read the writing as well. The idea that they put up ‘FREE MUSCLE GUIDE’ suggests that the audience think they are getting more than what they are paying for the magazine.

The magazine cover does not contain too many puffs as they are very minimal. This suggests to be done to keep the magazine simple for the audience to understand without distracting them too much from what the job of the magazine cover is supposed to do.

This magazine does not contain a barcode on the front cover which is not usual for a magazine cover. This instantly tells us that it is not like all other magazines as they usually have the barcode lined along the bottom of the magazine cover.