Sinister Trailer Analysis

I have chosen to do Sinister to look at. In the trailer of sinister (2012) there are a man and a women walking towards a house together. this might suggest that they are going to be living together as a family. Just before this happens the camera moves towards the front of the house slowly suggesting that the film could be based on the house as it is just on its own in the view of the camera. the next shot quickly moves onto the family around the table having a meal, however,  the light is shining on the table and they are surrounded by darkness. This instantly gives away that this film could be a horror because it has a lot of darkness. The scenes constantly move quite quickly from one scene to another as if the audience is waiting for something to happen. In the shot shown before the trailer starts, the angle of the camera is a close up able to show the expressions on his face. By the look in his eyes, the audience are able to pick up on the fact that he is in fear of what is happening in front of him. Also the way that his mouth sits slightly open suggests to us that he is shocked by what he is seeing. 

Towards the end of the trailer we see that it contains five children that have their faces painted in a creepy way. The effect of this is that it goes against what children are stereo-typically supposed to be which is innocent and cute but instead they are represented as dangerous monsters for human beings. Most the the film is set out in the dark which tells the audience that it is a horror film. This creates a visual image for the audience to understand what they might witness in the film.      

At the beginning of the trailer where there are quick changing shots, the camera continuously goes back to the view of the house. This suggests to the audience that this is where the film is mostly going to be based on as it is given most prevalence during the trailer. The shot changes to a shot of the father packing away boxes. This is showing the stereotypical view of a normal everyday family when the father is out working and being the breadwinner of the family.  The daughter is doing drawings which exposes to the audience what young children enjoy doing. The audience may view her as an innocent sweet young girl which is cliche to what most horror films do. They use young children to be seen as innocent and vulnerable but in the end they are not always viewed like this by the end of the film.  This is conventional for a horror based film as it entices the audience and makes them want to carry on watching it to find out what happens to her at the end.This will then leave them wondering if this is done throughout all/most horror films or if it is done occasionally. 

From around 1:36 of the trailer, the shots start to be fast paced and dramatic making it exhilarating for the audience to watch.