Production Targets

You should be evidencing more of your journey at this important stage! Your group has been on such a fantastic journey this year and your efforts are bearing fruit.  Make sure you are video blogging production choices and stages to evidence your progress - plus this will help you in the run up to the exam in order to be able to reflect on your technical choices.

Target audience on Chosen Genre

We decided to base our film trailer on thriller/horror. The target audience for horror films are generally based on people aged 18+ as it includes violence and aggressive language. By researching films with the same genre as my film trailer, we are able to see who our main target audience is and who we should specifically be aiming our film trailer at. One of the first films that we decided to researched about was Taken 3. This is because it fits into the thriller genre that we have in our film trailer. by looking at table, i have found that the percentage of males that watched the film was 53% and the women was 47% and so there is not as big a difference to what I thought there would be. This shows that we could aim our film trailer at both male and females as it would appeal to them both. The table also tells me that the age range for this type of film would be 15-24 years old, which fits in with our film trailer as our film is going to be rated 15. This may be because the main character is suggested to be a male character which is played by Liam Neeson, who happens to be a well known actor.

 The second film that we had decided to look at was Silent Hill which is based on the horror genre. With this film we found that the percentage of women that watched it was slightly higher than the men's as it was 51% and the men's is 49%. Although this is only a slight difference it suggests that women enjoy this particular genre more than men. This may also be suggested as the main character is suggested to be a female and so they may feel as if they could relate to her mood and emotion. 

By doing this research, it has helped me to recognize and understand what genre of film appeals to a particular gender and so I am able to base my film trailer to engage a specific target audience. 

Actors Description

Charlotte Weston 

The reason we have chosen Charlotte Weston to play our main role as the vulnerable young adult in our trailer is due to her experience in the drama industry as she has attended theatre school since she was seven years old; has achieved grade 6 in her music and drama exams. Playing lead role in Annie, Hairspray and Cats this infers that she has the confidence to be put up in front of a camera and perform a fantastic performance. This then implies that her acting will be much more advanced, overall making our trailer look more professional.

Jack Jennings:

We have chosen Jack to play our antagonist in our trailer. He attended Brit School and came out to achieve a job in lighting. He works in the drama industry, but does lighting, setting and sound for performances. Due to him being reasonably tall as he is 22 we decided that this will make our trailer look more professional as we do have an adult for our antagonist compared to a boy our age.

Sarafina:
Sarafina. who plays the role as a young girl in a middle class family, showing her life is all well and happy, before taking the turn for the worse, juxtaposing to the older actress Charlotte Weston who represents a young frightened girl who has nobody. Sarafina currently takes drama at her school as well as attending an outside drama club. She has taken part in acting in plays such as Wizards of Oz and Snow White. She is 9 years old but we found she had a lot of confidence when performing due to experience in front of audiences.

Online Tutorials for our Trailer

The victim, played by Charlotte Weston will need to have a natural but feminine look as she is at home, expecting a quiet and normal night in. Therefore, I have looked at natural make up tutorials that will allow me to achieve a look most suitable for our character. The products we are mostly like to use is foundation, powder and blusher to give her that glow. We aren't too focused on the lips or eyes as again, we just want it to look natural. For her hair we would like to incorporate the plait, this could be successful as it may remind the audience of a young girl adding to her vulnerability.

 

 

 

 

For our antagonist, I found this tutorial was the most useful however we wouldn't want to copy everything as our antagonist is a male. From this tutorial I found that the effects of shadowing would be effective in our trailer as that is what the antagonist will be displayed as. Throughout our trailer the antagonist is only shown in dark and is contained as a mystery throughout to add enigmas for the audience. This has given us the idea to use dark eye shadows such a grey and black to contour the face to add shadow and depth into it. 

Representation and stereotyping in our film

In our two minute trailer we followed the representation and stereotyping in our film by following the conventions of a horror. For example, we have incorporated the character of a vulnerable girl who moves into a house that is on sale that no one has lived in for years. This is stereotypical as the audience can put themselves in the characters shoes and know that they would not move into a house that hasn't been sold for years in an abandoned street. This adds tension to the fact that we know something bad is about to happen. However, the girl is portrayed as 'stupid', a representation of young girls in horrors as she is oblivious to the danger and her surroundings. There is also an antagonist, who is displayed as a dark figure and sneaks into her house. When she hears a noise and goes upstairs this is where it shows the girl to be stupid which is a representation for girls in horror movies to be. This then frustrates the audience and puts them on the edge of their seat. The antagonist is a man, which again is a representation as men are displayed as dangerous and threatening towards younger girls, therefore this can make the audience feel even more tense. This is because men are known to be strong and dominant compared to a weak girl that us, as the audience, feel we need to protect. 

 

The setting we then chose was a house; when we show the house in the trailer it is going to be shown when it is pitch black outside to create more of a creepy and frightening atmosphere, which is stereotypical for a horror. We aren't incorporating the representations such as a haunted house, demons, etc as we want this horror movie to be quite realistic so the audience can put themselves in that situation to add to the thrill and scare of the trailer. I believe this is successful as it will make it much more mysterious and frightening compared to the supernatural. The house is also intriguing as everybody is meant to feel safe and secure in their own loving home, however the way we portray the character and the home we can see that she is far from safe.

Last House on The Left - Poster

 The only bright colour that is on the poster is the bright red which makes it stand out to the target audience more. Considering it is only the word 'House' That is written in red suggests that it is the main object of action within the film. The colour red gives the connotations of danger and blood/violence which instantly tells the audience that it is a horror film. 

The dark background reflects the mood of the film which is dark and mysterious, which visually informs the audience that it is a horror film. Also the mist in the background create a sense of mystery for the target audience but also builds a spooky but questionable atmosphere around the image of the house.

There is a glow around the back of the house showing a contrast between the dark background and the brightness of the house but is also marking its importance to make it stand out from the rest of the poster. 

The tagline is positioned right below the main image of the poster which makes it eye catching for the audience to see, ensuring that they do not miss it when they are looking at the poster. It makes direct reference to the film but also gives a small insight to the plot and what the film is about or what we as the audience can expect from the poster. 

Genre conventions in chosen film trailer

The genre that we chose to base our film trailer on is thriller/horror. This is because we were intrigued of the way we could play around with different ideas that fit into these two genres. One of the main characteristics that are featured in a thriller based film is the antagonist having a hidden identity. This catches the audiences attention in which typically would make them want to go and watch the film when it is released. Typically, the antagonist goes out for revenge from a past event that has taken place that maybe the audience do not know of. However, we are not going to give away too much of what the antagonist is up to or why he is presented in the way that he is within the film trailer. The conventions of an antagonist in a horror film would be male and would have a dark shadow being filmed which is done to inform the audience of awareness and danger. We are going to be using this when creating our film trailer as we are going to have a male character dressed in black clothing and we are going to use some shots of his outline or his shadow to create suspicion for the target audience. 

The typical age certificate for a horror film would be 15-18 as it typically contains strong language and acts of violence that is not suitable for younger children. We have decided to make our film trailer a 15 as slight violent acts may be suggested in the film trailer and strong language may be used. This will make the audience recognise the genre of the film and what type of audience it is particularly aimed at.

The setting for a typical horror would be somewhere dark such as a abandoned house where there suggests isolation from people around. This could be somewhere in the middle of nowhere or somewhere that has a dark past or background behind it. The location for a thriller film is somewhere that the audience are aware of what the theme is. This could be somewhere that starts of calm such as a normal family home, making it as close to reality as possible, helping the audience to connect with what is happening in the trailer. Thinking of this, we have decided to have the main setting in a home where there is suggested to have dark secrets that is up for sale for a cheap price. This may also allow the audience to relate to the film trailer as they may think about how they may feel in a similar situation that could happen to them at some point in their lives.

Shots that are typically used in thriller based films are quick cut shots that are fast paced in some areas which are also quite catching in a horror based film. This will allow us to create our trailer in this way and so out target audience are able to understand what theme the film trailer fits into. The conventions of both of these two types of genres is that they use a range of different shots such as long shots and extreme close ups to create atmosphere and tension for the audience, making it more exciting for them to watch.

Soundtrack Research

For our film I decided to research some soundtracks to help me decide which type of soundtrack would be the best for our genre. I was looking for a soundtrack that starts of calm, gradually building up creating tension for the audience, reaching a climax when there appears to be a dead body in the house. Researching soundtracks also inspires me to what type of instruments would be most suitable for our film for example, in our film we knew a piano would be suitable as it is successful as creating an eerie and tense atmosphere which is what our group wish to succeed.

Due to our trailer being a thriller genre, I decided to research music that would add tension and lead to a climax as I believe this will make our trailer seem more dramatic. I have found some soundtracks that I would like my trailer to incorporate. This is the soundtrack from the trailer 'Taken'. At the beginning of the track it involves the diegetic sound of a piano which is very similar to our opening trailer. It provides a fairly innocent atmosphere which for our trailer would make the young girl seem very vulnerable, however the music begins to become more upbeat which is effective as it helps lead the story that something bad is about to happen. The slow, calming introduction would be complimented by slow paced shots of the flashback in the girls life, which will help make everything seem neutral, however when it becomes more up beat that's when we will begin to see the troubles of the girls life, with the editing of the shots becoming much faster creating suspense for the audience.

http://incompetech.com/music/royalty-free/music.html

The advantages of last year was that we knew a useful website that contained a variety of non copy right music to help get an insight into what would fit our piece. The first stage of this process is to choose what type of feel we wanted and we chose: Dark, Eerie, Intense, Unnerving, Mysterious. After listening to many results we came across "Controlled Chaos" where the instruments include synths and percussion. This year we are going to use two separate soundtracks and combine them together to create the perfect piece for our trailer. From this soundtrack the bit that is most appealing and suitable for our trailer begins at 1 minute as that is when the music becomes much more unnerving and begins to build up to create suspense. The unnerving quality is important for our group as it is not a horror therefore we aren't looking for a frightening soundtrack to scare the audience, instead we are looking for a mysterious soundtrack to make them feel uncomfortable and uneasy from the tension. However, the negatives of this soundtrack is that it doesn't seem to reach a climax which is what we look for in our trailer however the up paced soundtrack would fit perfectly in our trailer.

The second soundtrack we found of the website was called "Awkward Meeting" and appealed to me due to the instruments including piano and synths. The piano, being essential to our trailer. It begins with a slow rhythm of the piano, creating a calm atmosphere. As the soundtrack progresses we get a low beat added into the rhythm every few seconds which creates more of a dark atmosphere and can connote that everything is not fine. The silence in between each piece is effective where the music becomes quieter until it fades to silence, this will fit well with the flashback where we are fading in and out of black going through the girls life. The soundtrack then becomes louder and a it more paced, this is successful as it would be easier to blend in with "Controlled Chaos" which is a loud, up paced soundtrack overall

Script for first section of Trailer

Script for first part of our trailer:

Dad plays piano, family sits around the table, laughing and talking about there day.

(family laughs)

living room scene, all sitting on sofa. Argument occurs, parents storm out, Serafina, comes to the kitchen door. 

Serafina: Mummy? 

Mother: Not now, you're not helping!

Child runs to the door, leaves door open and runs away. 

During this scene there will be the sound of the piano which will fade out int o blackout. This will be the Que for the Narration to start with Charlotte's scene. 

Questionnaire

We decided to create a questionnaire with a few questions and hand it out to 10 people and so we are able to get an opinion from our intended target audience. This would allow us to create our film based on what the audience would expect to see from this trailer while still making it exciting for them to watch. 

We decided to ask a variety of people various questions such as their gender and age and so we would know who we should be aiming the film trailer at and who would most likely appeal to it. We selected random people and so we could see what general people enjoyed watching and what they would like to see.

Explanation of Questionnaire results

1. Although, the questionnaire would have been much more fair if we had asked and equal amount of people from both genders, we found that overall we had asked slightly more females as we did males which was mainly down to the people that were we surrounded by when we handed out the questionnaire to be filled in.
2. By looking at the questionnaire results we can see that the majority of the people that answered the questions were aged between 15 and 17 which is practical as we would have liked to give our film trailer a 15 certificate.
3. By asking the audience what they would expect to see in a Thriller film, the majority of them answered that they would enjoy the topic of death being involved and so our group are then able to create the story line to incorporate some sort of tragic accident or scenes. This would help us as we would know what the audience would want to see and so we would know that they would enjoy the film trailer. 
4. I thing that the most important question that we could have asked the audience is what they think the best film title is. This is because we think that it important for the title to appeal to the particular target audience. The audience would also be one of the first things that the audience would see on the film poster and so we would have to make sure that the title is eye catching for the viewer to notice it quickly. From looking at the results we can see that the title that most of the audience liked was 'Elle' which is quite popular as many films are named after a characters name.
5. We found that most of the people who had completed the questionnaire state that they would prefer for a thriller film to be set in both a home and an urban setting. This allows us to maybe adapt our film and so we are able to incorporate both settings in the trailer to give it depth but also engage the audience more effectively. 
6. From the questionnaire, we found that the most popular choice of music was the up paced and low pitch music. This would be helpful to us as we are able to pick the right sounds in order to create tension but excitement for the target audience. This would then help us decide whether to do the sounds as diegetic or non-diegetic as we would want it to be the most effective. 
7. In our final question on the questionnaire we found that there was an equal balance of whether we should have an antagonist and a victim in our final product and so we could have either one or even both to make the film trailer as interesting as possible. 

Percentage of Questionnaire results

What is your gender?
Female - 60%
Male - 40%

What is your age?
12-14 1%
15-17 58%
18 + 41%

What do you expect to see in a Thriller/Horror genre?
Possession - 25%
Mystery - 20%
Death - 55%

Which film title is best for our trailer?
Elle - 70%
Back again - 25%
The flashback - 5%

Where would you expect a Thriller/Horror to be set?
A rural setting e.g. forest - 30%
A urban setting e.g town - 35%
In a home - 35%

What type of non dietetic sound do you expect to hear?
Up paced - 55%
Slow - 3%
High pitched - 15%
Low pitched - 25%
No sound - 2%

Would you expect an antagonist and victim in a Thriller/Horror?
Yes - 50%
No - 50%

The Best Of Me - Analysis

Research and Planning Targets

Keep documenting your journey, as you have begun to.  Can you include some more analysis of campaigns within your genre?  Your blog evidences your enthusiasm for film - make sure it evidence expertise and your ability to analyse in a bit more detail.

Documenting Day 2 of Filming

This is just a short film to show the first day that we started to filming the content for our film trailer. We decided to add in short snappy clips that we were unable to use in our editing and so we decided to make video recorded content to show where the filming is going to be taking place. This is just a document of what we were going to do when the actors in our trailer arrived. We had to film earlier as it started to get dark quicker than we expected. We therefore, did any shots that did not involve the characters before the characters arrived and so we did not have to keep them for as long as we were aware that we had to get the little girl, Serafina, home as we didn't want her to stay up too late.
To ensure that we get the most precise shots to then go on to edit, we made sure we repeated each shot a couple of times and so we have a few of each to crop and delete. We also started filming a couple of seconds before and after each shot started and finished so we can crop it down later on. 

Costume Research

Due to our film being set as a family, we decided to have the characters dressed in their everyday clothes. We firstly have the mother who is dressed in what she would wear to work. This is to let the audience know that she is the typical wife who goes out to work and comes home to her family, creating a realistic setting for the target audience. The clothes that she is wearing is a cardigan, a pair of jeans and a jumper which is suitable for someone of her age.

The costume for the main male character is going to be what a usual middle aged man would wear which is just comfortable relaxed clothes. Our group want to keep the Trailer as realistic as possible in order for the film trailer to be successful. Lastly, we have the little girl in her school uniform which we hope will show her innocence from being a young child. The uniform she is wearing is just her typical school clothes as this is what many children wear and would be recognizable to the target audience. 

Location Research

This is the location from the beginning of the film with the family around the house. This is a semi detached house in a suburban town in England. This is a very typical house of a middle class family and therefore would connect with the target audience we intend for our film. There will shots of the young girl running down the path way from the door which will show how shes running away from the problems in the house and she wants to get away. 
The inside of the house is very homely and gives the impression that there is nothing wrong with the family life and all is well. however when the arguments start. there will be shots the the small girls perceptive in the house showing her anger and fear. The grand piano will give the idea that they like music and enjoy listening to the father play which could be seen as ideologic.

Actors interview #2

Our second actors interview that we had done was of Patrick Rowe which is the main male character in our film trailer. The interview told us about this character that he has a serious but an eye for detail character and so would suit for him to be the dominant character in the trailer.

Actors interview

This is the first actors interview that we as group decided to do which is of Caroline Rowe. We have done this as it would help us to give her a more suitable role in the film trailer as we could keep it as close to her personal life and self preferences as we can. This interview tells us that she would make a great mother in the film trailer as she speaks in a warm and gentle manner.

Story Board

Mood Board

This mood board highlights the scenes that our essential to our  trailer. For example our theme of movie will be based around a family and this is represented by the happy family being placed in the center enjoying an evening dinner together. The characters displayed at the top shows our character will consist of a young vulnerable girl, the father and the mother. The piano shows our dietetic sound tat is going to be included in our trailer to add tension and build up. The house shows our location that it is going to be set in which links with the dark figure that walks into the house unaware, adding enigmas.

Own Film Treatment

Our opening shot begins with the father playing the piano, where we pan around the room to see the family. We then have them having a conversation around the table, which creates the atmosphere of a neutral and happy middle class family. However, as we see the mother and father angry at each other, it indicates that their life isn't as perfect as they are portrayed to be. As the little girl interrupts her mother and gets pushed away we see her run away from all her problems.

This is then represented as we juxtapose to her as a young adult, who is shown to have nobody in her life. The audience are then going to be able to get a feel of this when she is shown to go and use a phone box but has nobody to ring. We know this as she picks up the phone and puts it down again suggesting that she has not even dialed a number yet but gives up anyway. This allows her to be represented as the stereotypical vulnerable and lonely young adult that she is.

When she finds a scratch card on the floor slightly hidden, she moves into a warming home, cheap off the market. However, she does not realize that the house she gotten so cheap is haunted, in the way of an unknown killer targeting a certain group of people of the same gender.

The tension starts to increase as we are shown missing posters of young adult girls who lived in that house and the audience are aware that 'Elle' our character has moved into a haunted house targeted by a killer.

Sitting by the front door having a cigarette, her lighter flickers out, running into the kitchen to get a new one which is when a black figure walks through the door and up the stairs. Unaware of his presence, Elle begins to go upstairs. As she is about to get into the shower she hears little girls laughing. She looks out the window to find no one is there. Tension is still building up as audience are unaware of what is going to happen next.

After the shower she goes into her wardrobe wearing a robe and picks out clothing, the killer stands behind her and as she feels someones presence she turns around in shock, dropping her clothing. However, nobody is there and her and the audience feel a sigh of relief. She turns back in her wardrobe feeling stupid and paranoid. However, when she feels something brush against her leg she slowly looks down in worry and sees an arm sticking out of the wardrobe. As she screams the killer tries to grab her from behind however she pushes him off her and runs down the road. This is then incorporated with the flashback of her as a little girl running down the road fearfully. Cutting into black to the title 'Elle'. This would leave a cliff hanger to the audience wondering whether she got away and reported the killer who has been around for centuries or whether she got killed.

Shot list - In my film trailer

There are going to be a few main shots that we are going to use in our film as we want to make the audience feel part of the film and by using some basic shots but executing them well, we will be able to create a realistic film trailer. These shots are:

Extreme lose up - A close up shot of someones face to show the emotion in the film trailer. This is going to be useful in our film when we want to show how a character is feeling. Also, if we want to make something appear more dramatic, we would use this to emphasize an object or what someone is doing. 

Long shot - I am going to be using a long or extreme shot in  my film trailer when I want to show the different settings of my film which makes any particular buildings or surroundings that are well known to stand out such as a shot of London and the famous London Eye and so the target audience would pick up on this which would make our film trailer appear to be highly budgeted. 

High angle shot - I am going to be using a high angle shot in my trailer when there is a shot of a group of people around the table. The effect of this is that they are going to be happy and it is just going to look as if they are just living in a 'normal' and stress free life.

Close up - We are going to use a close up shot to show something in detail such as a shot that we are going to use of a car with a male character driving. This is going to create tension for the target audience and they are going to question who is the driver and what is his motive. 

Font Research

Here I have researched the font "Lucida Sans". Due to our film being a thriller/action we wanted to make sure we followed the conventions of action titles to allow people to recognise our genre. Our title would be displayed in capital letters like a lot of action titles to allow it to be bold. As well as this in action films such as Taken 3 the letters are displayed slightly apart which makes the title stand out more. I then incorporated this title choosing a light grey colour and black background. This is successful in following codes and conventions of the genre as the silver/grey colour allows a sharp edge against the black ground and is still very traditional.

This font appealed to me due to the fact our genre is based on thriller as well as action. This is due to the thinner writing compared to the title above with thick and bold writing which has created more of an eerie and mysterious atmosphere, as well as being bold which is successful of an action. The perfect mixture of these two makes it much more effective if displayed in our trailer.

Finally, this thin writing gives off a more mysterious and sinister look compared to the other two which both contain action. This still contrasts with our trailer due to it being full of enigmas and cliff hangers therefore a more mysterious and eerie title can be effective.

Film Trailer Plan

This is just a basic plan that we have mapped out and so we know what we are going to include in our final trailer. By doing this we are aware of how many characters we are going to include in our film, where the film is going to be set and what props we may need.

Representation in our film trailer and stereotyping

The genre of our film is a thriller and so the audience would be expecting something that creates tension and excitement as the main elements. They would expect something that makes you question what is happening which is something that we would like to make successful in our film trailer. To do this, we are going to leave some of the questions that the audience may have to be unanswered and so they would want to see the film to find out what happens. By making this successful, it would build tension for the audience and a mood that relates to the story line of the film, keeping them engaged with the film trailer. There is a slight 'cliffhanger' in our film trailer when there is a shot of the girl and then the screen fades to black and when it comes back on, there is a missing sign which makes the audience question and wonder what is going on. 

Stereotypes are conformed to in our film trailer. The first stereotype is based young children who are seen to be vulnerable and defenseless which is shown when there is a shot of a car coming towards her and she does not know what to do. This would make the audience start to question why this would be happening if she was unable to protect herself, which backs up the stereotype of them being powerless. Many films use the idea of small vulnerable children as they want the audience to stoat use with her.

There are then stereotypes of men in our film trailer that are shown to how people are believed to act or do. This includes men being in charge as they have more power and control over women. This is conformed to when we have a shot of the male character grabbing the female characters arm. The audience may see this as a way of the male character having control over the women. This is showing their stereotype of them being strong and in charge while leaving the female character feeling similar to the little girl which is vulnerable and weak.

The stereotypes of women are also conformed to as we see them as weak and dependent on the male character. With the female character in our film trailer, the audience see her as mostly constantly frightened of her husband which is how many females in reality are living there life. This helps the audience to relate to the film as it may be something that they may have gone through in their ljfe. We see the female character act upon the scared and vulnerable stereotype when she breaks a plate and the camera cuts to a shot of the male characters face and his expression changes.

Conventions of Film Trailers

Film production logos - These are often included in the first section of the film trailer. By doing this the production company's logo can benefit from this as they are able to attract a particular audience that may be interested in the particular logo that is included. Also the logo can give the audience an idea of what to expect in the film trailer, for example, if a Disney logo was included, the audience can expect large budgeted and family friendly films that has a wide and clear target audience.

Film title - The film title is included in every film trailer, whether that is included at the beginning of the film or right at the end. The effect of having the film title at the end of the trailer is that after the audience are interested in the film, they will have the name of it still fresh in their mind. The font and the colour of the title are used to tell the audience what genre the film is. For example, the harry potter film title is written in a different style but stays the same throughout all the film posters. The writing is either in yellow or a silver grey and the font is crooked but swirled in a particular way to suggest mystery for the audience.

Age certificate - This is important as it protects a particular audience from seeing something that may distress them or is unsuitable for them to watch. For example, They put the certificate age of 15 or 18 on films as we know these are going to contain unsuitable language and images that are not recommended to be seen by a young child or baby. Vice versa for younger children, if it contains a U or PG certificate, we know that this is going to be a family friendly film and so it would suit the needs for the child and may not appeal to someone aged 18 and above.

Social media - As technology has improved over many years, many film trailers now include links to the different networking sites or little signs such as hashtags to symbolize twitter or links to facebook and so people are able to ask questions about the film before they go and see it. By doing this, it encourages the audience to do more research about the film rather than just watch the trailer. This would then build to the target audience talking about it as they will have more understanding of what the film is about which would help to broaden the numbers of the target audience.

Character introductions - These are done and so the audience are able to recognise and characters that may be part of previous films which would help the audience to connect and relate to the film if they are able to understand the characters.

Soundtrack and voiceovers - the music is key in a film trailer as it sets a pace for they trailer and also relate back to what the genre of the film is. This could also suggest the budget of the film as if it was a high budgeted film, an artist may be asked to write a particular song or soundtrack for the film. Voice overs are used to guide the audience through the trailer and to help them understand the plot of the film. This could be diegetic or non-diegetic.

Release date - This tells the audience when the film is going to be released and so they are aware of when it is out and when it is available for them to go and see it. This is usually done a couple of weeks before the film is released and so it gets the audience excited and attracts more people, creating a wider target audience.

Captions - These tend to contain the directors and the producers names and so they are able to get credit for their work but also, it allows people to recognize them from previous films, which builds up a huge fan base, making them become more popular with the target audience of the film. Also, if people recognize the director or the producers name, they may know what type or film to expect. For example people may recognize Stephen Spielberg from films such as 'Saving private Ryan', 'Catch me if you can and 'Schindler's List' and so the audience would expect a Drama film as this is the genre he mainly focusses on. 

Genre Research

One of the genres that I think would be interested in doing for my film would be a horror. This is because I think I would have a chance to show the skill of making sure that the audience do not know what is coming next. This is because during a horror film, the audience is usually surprised which is mainly the reason that makes it scary. Also, doing a horror film makes it easier for people to know who the target audience it by watching it. The target audience would be older people and adults for this film because young children would not like things such as blood and scary surprises as they may suffer from nightmares. I think that this would be effective as it follows all of the codes and conventions of a horror film and so the audience would know what to expect. 

Another genre that I would like to do is a romantic comedy. This is because I think it would be intriguing for the target audience. I would achieve this in my group of three as we will all contribute to what we think would make a good rom-com and then we can discuss and combine the ideas to make a good film. This would be something that the target audience would know if it is related to them because the start of the film would start off with something that would catch the target audiences eye, making them want to carry on. I think the main target audience for this type of genre would probably be women as women are the ones that usually open up and talk about their feelings and are into more 0of the romance films. Whereas, stereo-typically, men do not like to show their emotions and so this may not be a film to suit them, however, men are more into comedy and so they may watch it to see the funny side of the film.

Another genre of film that I would like to do within my group would be an action film. This is because it is a type of genre that could appeal to everyone, however, on the other hand it may come across that it appeals to men a lot more. The reason that I would like to do an action film is because I think that a lot of skill can be shown through these types of film but there is a lot of different things that could be done that can be associated with action. Many action films do involve cars chases and fights but it is possible to create an action film without these as we could film a fight that looks real.

Institution Research - Warner Bros

Warner Brothers also known as Warner Bros is an American producer of films, television programs and  and music entertainment. The Warner Bros is made up of three brothers called Sam, Albert, Harry and Jack. The three brothers, Sam, Albert and Harry emigrated with their parents to North America with their parents. However, Jack being the youngest brother was born in London.

At the very start, the three brothers began in the movie theater business and so they had gone and brought a projector and so they could show films in mining towns.  Sam and Albert invested $150 to present Life of an American Fireman and The Great Train Robbery which lead them to opening their first ever theater called Cascade.

After a long period of ignoring Sam's request for sound, Harry agreed to accept Sam's demands, as long as the studio's use of synchronized sound was for background music purposes only. The Warner Brothers signed a contract with the sound engineer company Western Electric and established vita phone In 1926. Vita phone began making films with music and effects tracks.

Certificate Research - 18

A film that is rated an 18 is a film that has been made for adults. No one under the age of 18 is allowed to buy or rent an 18 film and they are not allowed to go and watch an 18 in the cinema. If you do look under the age of 18, you may be asked for ID before being able to purchase a cinema ticket for an 18 film. None of the work done in an 18 film is suitable for children.

Adults are free to chose their own entertainment as long as the material that they are using is legal or not in anyway harmful to themselves or anyone around them. This therefore makes it possible that some themes that are included in an 18 rated film could come across as offensive to some of the viewers.

Issues that may be put into an 18 rated film:

* It may contain very strong language

* Frequent strong language throughout the film 

* Clear views of sexual activity

* Horror scenes that many may find disturbing

* In some circumstances, there is visual scenes of sexual activity

* Discrimination that many people may find offensive and disturbing

Certificate Research - 15

No one under the age of 15 is allowed to buy or rent this film at all.. They are also not allowed to go and see a 15 in the cinema if they are younger than 15. No theme is put into the film that is being made as they assume that any scenes place in the film or video is suitable for a 15 year old to see.

What might be included in a 15 rated film?

* Strong violence

* Frequent strong language

* Sexual activity may be involved in a 15 rated film and strong suggestion of sex

* Nudity

* Drugs

* Behavior that would not be suitable for anyone under the age of 15.

There may be racist comments involved in a 15 film as they are at an age when they can be mature about the film and what is involved within it. Homophobic and other discrimination is also acceptable.

Certificate research - 12

A 12A rating is only used for the films that are shown in cinemas. Films rated 12A are suitable for children 12 years and over. However, children aged younger than 12 are able to see a 12A film as long as they are accompanied by and adult.

The 12 rating is only found on DVD's and videos as no one younger than the age of 12 is allowed to buy or rent a 12 rated film.

Age rating issues for 12A and 12:

- The themes must be mature and their behavior in a film must be suitable for young teenagers.

-  The language such as swear words like f*** are not allowed to be said throughout the whole film, however, it may be said once or twice in a 12/12A rated film.

-  There is allowed to be nudity in a 12/12A film but it must be discreet if it implies that there is going to be sex involved. It also has to be brief whatever nudity is involved.

- Sex is allowed to be suggested but can trigger to what a 12 year old is thinking. It may also reflect to what they may hear in public or in school. Frequent rude suggested sex is not allowed as it is not allowed to effect a young teenager.

Certificate Research - PG

PG stands for Parental Guidance which means that the film is suitable for people to generally watch the film but some of the scenes that are included within the film may not be suitable for young children to watch. Therefore, they would need the parents permission before they are allowed to watch the film. 

Not all PG films are made for a specific audience but it just means that it does not want to unsettle any children with some of the scenes and so it is up to the parents whether they would want their child to watch it or not. PG films will not generally include any scenes that will definitely upset a child but it may occur in a film. There may be bad language in a PG film but it would only be mild language such a 's**t' or 'son of a b***h'. 

Violence does not really occur in  PG film as that is the type of behavior that would be made in an older film and so the audience would know that it is not serious but it is not something that should be done in reality.

institution research - Paramount

Paramount Studios was founded in 1912 and is one of the oldest film institutions but still one of the most successful. It is a division of the American media company 'Viacom'. They are known for a wide range of films over a range of genres but they are also a television production company and motion picture distributor. It has a name of 'the big six' due to this. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital-form only.

Analysis of The Guest - Thriller

The film trailer starts off with a panning shot of the setting looking deserted and cloudy of dirt which is when the camera comes into focus on a character walking towards the camera. The shot then quickly changes to a close up shot of the same character with his back towards the door and so it shows his back facing towards the camera. When the camera changes around onto the opened door, we see a female character in the door way. The camera is at a close up showing the emotion of on her face which is seen to be upsetting. This is effective as the audience are able to sympathize with the character, however, this may be where enigmas start such as why is she crying? and what is he doing at her door? There is a slight moment when there is diegetic sound when he is talking to her. He addresses her as Mrs Peterson which suggests to the target audience that she does not know him and that he has high levels of respect. 

The camera then fades out to a production credit and fades back into a scene of both the characters that were introduced earlier to be inside the home. The camera changes to a medium shot a girl as she speaks in a gentle tone, which suggests vulnerability of her character. There is non-diegetic sound playing over the top of the characters conversation which is quite soft, suggesting that they are calm and gentle. She then mocks him as she mimics 'yes mam' which suggests that maybe she is trying to lighten the mood without being offensive. We as the audience get this impression judging by the way she is looking at him and then her eyes slowly fall, looking at the floor and then back up to his direction. 

When the camera fades back out, there is a two shot of the first character and a new character talking at the table. This suggests to the audience he is just an innocent person that has come in peace. As the shot goes on, the camera quickly fades to black which is used to introduce a new setting of the film. There is diegetic sound coming from a school bell which the audience may be able to relate to as this is what usually happens in day to day life. This may help the character to feel more comfortable with the film but also they are able to understand what type of characters are going to be in the film and so this will help to aim towards the target audience. In this scene, we get to see the first act of violence between two kids at the school which is typical in reality in a school, which may relate to many of the target audience as they may have kids and so they may have experienced this behavior.

From that moment on, the trailer is packed with fast paced and upbeat music which creates more tension for the target audience, also making it appear to be dramatic and powerful. We as the audience get to see the car chases and police sirens which are conventional in this particular type of film genre along with action films. We also hear gun shots and see gun shots and hear crashes which excites the audience into what is going to happen next.

Shank - Film cover analysis

The Dark Knight Rises - opening

When the film starts from the very beginning, its starts by showing the target audience the logos such as Warner Bros and Legendary which are some of the biggest film studios in the world. The effect of putting these at the start of the film is that people recognize these logos as a way of saying that it is a good film because these logos are famous and known world-wide.
The sound that is being played when the logos come up in the screen is quite a up-beat but slow temped. The music in the opening scene is quite faced paced and upbeat. The effect that this has on the audience is that it create a dramatic effect causing the audience to feel like something is going to happen. There is then non-diegetic sound when there is a noise that sounds like a whip playing over the top of the music. The effect of this is that it creates tension for the targeted audience and it also adds effect to the film. The music then turns to a slower pace but then eventually speeds up. This carries on throughout the whole of the opening scene. There is also diegetic sound when the characters are talking over the music. At this point the music is at a slower pace and it quieter. 
The main character at the beginning of the film is clear to the audience as he is given the most prevalence when the film starts. The next main character is also a male. The audience knows who the target audience is as he hold the most power when they are up in the helicopter. We can see this because he is the one holding the gun and everyone is doing as he says around him. However, the character with the mask on his face suggests to the audience that he has a lot of power as he talks up them which suggested main character. The effect of this is that it makes the audience wonder who is the one in charge and who everyone id obeying.  The lighting in the first slight clip seems quite dark and mysterious. The effect of this on the audience is that it may cause them to feel like something bad is going to happen. This may also suggests to the audience that the main character talking is dangerous which may explain why the camera is face directly in front of him. By doing this, the audience if force to concentrate on him, what he is saying and what his point is and why he want everyone to know it. When the camera changes to the scene in the helicopter, the lighting gets brighter as the camera is using the natural light for effect. The effect of this on the audience is that the audience is intrigued to know what is going to happen. This will interest them more and make them want to carry on watching the film to find out what happens next. 
In the first slight clip on the main male character talking, the camera is aimed directly in front of him. The effect of this is that the audience are forced to look at him and directly aim all of their focus on him The camera is at a medium shot suggesting that we as the audience are forced to focus on the expression that is set on his face and so we visually can see what emotion he is feeling at the time that he is talking. When the camera is in a helicopter, the camera turns from a medium shot to a close up of the main character holding the guns face and so we can see the emotion on it and we can see how determined it is as an audience. The camera continually mores from different shots such as long shots, medium shots and close ups rather quickly and so the audience is able to see what is happening from all angles. The camera then has a shot from outside of the place at a high wide angle. The effect of this is that the audience is able to see the whole of the setting.

The target audience for this film would be boys and men aged 12+. This is because by watching the film, we can see that majority throughout, the men are given almost all prevalence on screen. Also the cover of the film may not appeal to women as it is dark and mysterious which is a stereotype that is aimed at men, therefore, this would associate completely oppositely to what women are stereo-typically seen as which is colourful, sweet and pretty.