Film title - The film title is included in every film trailer, whether that is included at the beginning of the film or right at the end. The effect of having the film title at the end of the trailer is that after the audience are interested in the film, they will have the name of it still fresh in their mind. The font and the colour of the title are used to tell the audience what genre the film is. For example, the harry potter film title is written in a different style but stays the same throughout all the film posters. The writing is either in yellow or a silver grey and the font is crooked but swirled in a particular way to suggest mystery for the audience.
Age certificate - This is important as it protects a particular audience from seeing something that may distress them or is unsuitable for them to watch. For example, They put the certificate age of 15 or 18 on films as we know these are going to contain unsuitable language and images that are not recommended to be seen by a young child or baby. Vice versa for younger children, if it contains a U or PG certificate, we know that this is going to be a family friendly film and so it would suit the needs for the child and may not appeal to someone aged 18 and above.
Social media - As technology has improved over many years, many film trailers now include links to the different networking sites or little signs such as hashtags to symbolize twitter or links to facebook and so people are able to ask questions about the film before they go and see it. By doing this, it encourages the audience to do more research about the film rather than just watch the trailer. This would then build to the target audience talking about it as they will have more understanding of what the film is about which would help to broaden the numbers of the target audience.
Character introductions - These are done and so the audience are able to recognise and characters that may be part of previous films which would help the audience to connect and relate to the film if they are able to understand the characters.
Soundtrack and voiceovers - the music is key in a film trailer as it sets a pace for they trailer and also relate back to what the genre of the film is. This could also suggest the budget of the film as if it was a high budgeted film, an artist may be asked to write a particular song or soundtrack for the film. Voice overs are used to guide the audience through the trailer and to help them understand the plot of the film. This could be diegetic or non-diegetic.
Release date - This tells the audience when the film is going to be released and so they are aware of when it is out and when it is available for them to go and see it. This is usually done a couple of weeks before the film is released and so it gets the audience excited and attracts more people, creating a wider target audience.
Captions - These tend to contain the directors and the producers names and so they are able to get credit for their work but also, it allows people to recognize them from previous films, which builds up a huge fan base, making them become more popular with the target audience of the film. Also, if people recognize the director or the producers name, they may know what type or film to expect. For example people may recognize Stephen Spielberg from films such as 'Saving private Ryan', 'Catch me if you can and 'Schindler's List' and so the audience would expect a Drama film as this is the genre he mainly focusses on.
Age certificate - This is important as it protects a particular audience from seeing something that may distress them or is unsuitable for them to watch. For example, They put the certificate age of 15 or 18 on films as we know these are going to contain unsuitable language and images that are not recommended to be seen by a young child or baby. Vice versa for younger children, if it contains a U or PG certificate, we know that this is going to be a family friendly film and so it would suit the needs for the child and may not appeal to someone aged 18 and above.
Social media - As technology has improved over many years, many film trailers now include links to the different networking sites or little signs such as hashtags to symbolize twitter or links to facebook and so people are able to ask questions about the film before they go and see it. By doing this, it encourages the audience to do more research about the film rather than just watch the trailer. This would then build to the target audience talking about it as they will have more understanding of what the film is about which would help to broaden the numbers of the target audience.
Character introductions - These are done and so the audience are able to recognise and characters that may be part of previous films which would help the audience to connect and relate to the film if they are able to understand the characters.
Soundtrack and voiceovers - the music is key in a film trailer as it sets a pace for they trailer and also relate back to what the genre of the film is. This could also suggest the budget of the film as if it was a high budgeted film, an artist may be asked to write a particular song or soundtrack for the film. Voice overs are used to guide the audience through the trailer and to help them understand the plot of the film. This could be diegetic or non-diegetic.
Release date - This tells the audience when the film is going to be released and so they are aware of when it is out and when it is available for them to go and see it. This is usually done a couple of weeks before the film is released and so it gets the audience excited and attracts more people, creating a wider target audience.
Captions - These tend to contain the directors and the producers names and so they are able to get credit for their work but also, it allows people to recognize them from previous films, which builds up a huge fan base, making them become more popular with the target audience of the film. Also, if people recognize the director or the producers name, they may know what type or film to expect. For example people may recognize Stephen Spielberg from films such as 'Saving private Ryan', 'Catch me if you can and 'Schindler's List' and so the audience would expect a Drama film as this is the genre he mainly focusses on.
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